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The now-deleted comment from Target acknowledged that the retailer is not permitted to contact merchandise dupes. Brands will likely under no circumstances label their products as “dupes” simply because of the legal implications involved in that. Lars Perner, an assistant professor of clinical advertising at the University of Southern California, noted that the influx of dupe videos on TikTok could also be an example of social proof. It’s the phenomenon that men and women are extra probably to go to…